Defjam Recording
Brand identity system / Web Design / Print
Defjam Recordings is a hip-hop label established in 1984, where both artists and listeners come together to share the energy of hip-hop.The visual language of its identity reflects the points of connection between music and people, guiding the eye to a focal point, much like Defjam leads hip-hop culture. The logo draws inspiration from the lyrical nature of music, relying solely on typography to convey the movement and rhythm of lyrics.





