Maurizio Cattelan is a contemporary artist renowned for his provocative and often humorous works, making him a polarizing figure in the art world.While some view him as a visionary, others consider him overrated, sparking a wide range of opinions. To capture this duality and celebrate Cattelan as a global artist whose work is featured in major museums, the exhibition is titled as "ALL APPROVED."

The identity concept draws inspiration from an approval stamp, with tilted and repeated movements symbolizing the variety of perspectives surrounding Cattelan's art. This design choice reflects the spectrum of interpretations, both positive and negative, while showcasing his works from multiple angles to emphasize their multifaceted nature. The dynamic and layered approach conveys the energy of differing viewpoints, embodying the essence of Cattelan’s provocative and boundary pushing career.